How to Podcast - 21 MILLION+ DownloadsJul 22, 2021
How to Podcast - 21 MILLION+ Downloads
If you are like many business owners, you have probably considered starting a podcast for your company. Podcasts can be a great way to get in front of prospects and teach them about your products or services but how do you create an effective podcast that will allow you to get lots of downloads? In this blog post, we will give some tips that will help make sure that your podcasts are successful.
What is a podcast
A podcast is an episodic series of audio files that are streamed over the Internet which users can subscribe to and download. One or more recurring hosts usually feature in a podcast series where they then do a discussion about a particular topic. Most podcasts are free to download but some are paid, particularly those that are sponsored by a company or business. One can listen to podcasts through an app on their smartphone or through a tablet like an iPad, or through a web browser.
Why should I start a podcast
There are many good reasons why you should consider starting a podcast. First, you are creating audio content with a podcast and audio is a portable and convenient media. People can listen to the audio while doing something else so media consumption for podcasts can really rack up.
Podcasting is also a great way to start building up a network if you have an intention of starting a business, especially an online business. You can reach out to many people by doing this. It can also work the other way around. If you already have a business, then you can use podcasting as a way to promote and sell your products and services.
Podcasts can also help you earn money if you decide to have it monetized or by acting as a promotion for your own business. It can help establish your authority on a particular subject by doing it consistently and can also increase your reputation by being an expert on a particular subject. Also, starting a podcast won't cost too much in terms of the price of the equipment needed to do one. They used to be more expensive back then but costs have decreased over time for podcast equipment such as a headset, microphone, and a pop filter. Of course, you also need a computer or a laptop and an Internet connection to do one.
Steps in creating an effective podcast
So you decided to a podcast. How do you go about it then? First, plan on what you want to do with your podcast and how you are going to do it. Think of a topic that you would want to discuss in your podcasts, particularly one you are very knowledgeable about since you would be talking about this topic for many episodes in the future. You are the host of your own podcast but you can also try enlisting the help of a co-host. It is easier to have a discussion if you have somebody else to talk to during your podcasts. Do make sure that your co-host is as committed to the podcast as you are if you are planning to have a co-host for the long term. After all these, you can then think of your podcast name, something that describes what it is about, or just something creative.
Once you're done with the things mentioned above, you then have to decide on your podcast format. How many minutes do you want each episode to run? Decide on the style and episode format. You can start an episode with an intro, followed by a welcome, then the discussion or interview itself, and then the call-to-action or conclusion part. Get creative with this.
Preparing your podcast
After you have planned out everything on how you would like your podcast to be, you then have to prepare several things to get it up and running.
The first step, of course, is to have all the necessary recording equipment for your podcast recording. You need a computer or laptop, preferably with good specs that can handle audio-editing software. Audio quality is very important so having a good microphone is definitely a must but you do not need to spend too much to find a high-quality microphone. You'll also want to have a good headset and a good Internet connection.
The second step is to create the cover art. This is very important as this is the first thing a lot of people will see when they search through what podcast to listen to. This is the one that will leave the first impression on people. Next step is to come up with an intro for your podcast, what are you going to say to listeners at the start of each episode. This can be accompanied by some intro music.
Next comes the audio-editing software. These are necessary in order for you to edit your podcast episodes. They can be quite technical in terms of the jargon and features so a little bit of learning how to use these from the start might be required. Some good choices for audio-editing software are GarageBand, Libsyn, Alitu, Adobe Audition, and Audacity.
So you have created your podcast episode, what's the next step then? It's time to launch it! You have to find a podcast host. This is where you can upload your episodes so that people will be able to start listening to what you have produced. Good examples of podcast hosting services are iTunes and Buzzsprout. After this step, it's time to spread the word. You can create a website to promote your podcast. If you already have a blog, you can also advertise it there. Social media sites like Facebook also help a lot in promoting your podcast especially if you already have a solid community of followers.
There are some things you want to keep in mind if you want your podcast to be successful and to keep on getting those downloads. First thing is to be consistent. Do your podcasts daily if you can; if not, then do it weekly. Being consistent also refers to how you deliver yourself to the audience when doing your podcast. Second thing is to be authentic. Be who you are when podcasting. You can take some cues and inspiration from other podcasters but in the end, it's you who must come out of the podcast. The third thing to remember is to be creative. Being consistent in your delivery of podcast episodes is good but it wouldn't hurt to try fun ideas and new ways of doing things aside from what you usually do. This can make listeners look more forward to your new episodes. Another thing to remember is your niche. Be knowledgeable and an expert on your niche so that you can talk about a lot more things every time you do an episode. Lastly, always think about your community. What do they want to hear from you? Establish some rapport with them through your websites and create content based on what they want. Keep all these things in mind and you are on your way to reaching millions of downloads.