If you are like many business owners, you have probably considered starting a podcast for your company. Podcasts can be a great way to get in front of prospects and teach them about your products or services, but how do you create a compelling podcast that will allow you to get lots of downloads? This blog post will give some tips that will help make sure that your podcasts are successful.
What is a podcast
A podcast is an episodic series of audio files streamed over the Internet, which users can subscribe to and download. One or more recurring hosts usually feature in a podcast series where they then discuss a particular topic. Most podcasts are free to download. Then there are paid podcasts, mainly sponsored by a company or business. One can listen to podcasts through a smartphone app or a tablet like an iPad or a web browser.
Why should I start a podcast?
There are many good reasons why you should consider starting a podcast. First, you create audio content with a podcast, and audio is a portable and convenient medium. Second, people can listen to the audio while doing something else, so media consumption for podcasts can rack up.
Podcasting is also a great way to build up a network if you intend to start a business, primarily online. You can reach out to many people by doing this. It can also work the other way around. If you already have a business, you can use podcasting to promote and sell your products and services.
Podcasts can also help you earn money if you decide to have it monetized or by acting as a promotion for your own business. In addition, it can help establish your authority on a particular subject by doing it consistently and increasing your reputation by being an expert on a specific topic. Also, starting a podcast won't cost too much in terms of the equipment needed to do one. They used to be more expensive back then, but costs have decreased over time for podcast equipment such as a headset, microphone, and a pop filter. Of course, you also need a computer or a laptop and an Internet connection to do one.
Steps in creating a compelling podcast
So you decided to a podcast. How do you go about it then? First, plan on what you want to do with your podcast and how you will do it. Next, think of a topic that you would like to discuss in your podcasts, particularly one you are very knowledgeable about since you would be talking about this topic for many episodes in the future. You are the host of your podcast, but you can also try enlisting the help of a co-host. It is easier to discuss if you have somebody else to talk to during your podcasts. Make sure that your co-host is as committed to the podcast as you are if you plan to have a co-host for the long term. After all these, you can then think of your podcast name, something that describes what it is about, or just something creative.
Once done with the things mentioned above, you have to decide on your podcast format. How many minutes do you want each episode to run? Decide on the style and episode format. You can start an episode with an intro, followed by a welcome, then the discussion or interview itself, and then the call-to-action or conclusion part. Get creative with this.
Preparing your podcast
After you have planned out everything on how you would like your podcast to be, you have to prepare several things to get it up and run.
The first step, of course, is to have all the necessary recording equipment for your podcast recording. It would be best to handle audio-editing software with a computer or laptop, preferably with good specs. Audio quality is paramount, so having a good microphone is necessary, but you do not need to spend too much to find a high-quality microphone. You'll also want to have a good headset and a good Internet connection.
The second step is to create the cover art. The cover art is critical as this is the first thing many people will see when they search through what podcast to listen to and is the one that will leave the first impression on people. The next step is to develop an intro for your podcast; what will you say to listeners at the start of each episode. Some intro music can accompany this.
Next comes the audio-editing software. These are necessary for you to edit your podcast episodes. They can be pretty technical in terms of the jargon and features, so it might require learning how to use these from the start. Some good choices for audio-editing software are GarageBand, Libsyn, Alitu, Adobe Audition, and Audacity.
So you have created your podcast episode, what's the next step then? It's time to launch it! First, you have to find a podcast host to upload your episodes so that people can start listening to what you have produced. Good examples of podcast hosting services are iTunes and Buzzsprout. After this step, it's time to spread the word. Finally, you can create a website to promote your podcast. If you already have a blog, you can also advertise it there. Social media sites like Facebook also help promote your podcast, especially if you already have a solid community of followers.
You want to keep in mind if you want your podcast to be successful and keep on getting those downloads. The first thing is to be consistent. Do your podcasts daily if you can; if not, then do it weekly. Being consistent also refers to how you deliver yourself to the audience when doing your podcast. The second thing is to be authentic. Be who you are when podcasting. You can take some cues and inspiration from other podcasters, but in the end, it's you who must come out of the podcast. The third thing to remember is to be creative. Being consistent in delivering podcast episodes is good. Still, it wouldn't hurt to try fun ideas and new ways of doing things aside from what you usually do, as this can make listeners look more forward to your new episodes.
Another thing to remember is your niche. Be knowledgeable and an expert on your niche so that you can talk about a lot more things every time you do an episode. Lastly, always think about your community. What do they want to hear from you? Establish some rapport with them through your websites and create content based on what they want. Keep all these things in mind, and you are on your way to reaching millions of downloads.