On today’s show we take a break from content to interview Scott Voelker. Scott has lived an Intelligent Life Design life, and in today’s interview he gives some tips and ideas on how he got there.
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Episode 2891 JB and Scott Voelcker
[00:00:02] Good morning and welcome to Morning Coach today. I am so glad you’re with us. As you know, my name’s J.B. Glossinger and this is your personal evolution system, the place you get your day started right. Welcome, welcome, welcome, and I’m so glad you’re with me again today to get your day started with some energy. You know, that’s what we do here, give you something different to think about instead of turning on that news, which if you’re in south Florida right now, you’re seeing, all we’re seeing is about Irma, and we’re obviously sending prayers and energy out to everybody that’s in the wake or in the path of that storm. But this is a place to get something different than all that noise. You get some positivity. So, today I’m really excited. I’ve got a guest on this show. And, you know, I don’t do guests very often, but I really hooked up with this gentleman at one am I speaking events, and he just, he’s doing some really cool stuff. He’s a fellow podcaster. And I wanted to bring him on and just kind of give you some energy and give me some inspiration from his story. So, without further ado, we’re just going to jump into today.
JB: [00:01:09] We’re going to go over to Scott Voelcker. Scott, good morning. How you doing, brother?
Scott: [00:01:13] I’m doing good. I want to say good morning to you! I’m all fired up now.
JB: [00:01:19] That’s so awesome. Ok, that’s what it’s about here. You know, getting some good energy in the morning. Well, do me a favor, you’re a podcaster which I’ve loved, but can you give us a little bit of your background, a little bit of your story?
Scott: [00:01:32] Yeah, absolutely. You know I’m a, I’m 45 years old, and I basically I’ve never went to college. I think that’s, that’s always important to kind of throw out there. Nothing against college. But I never did the traditional, you know, go to high school, go to college. I was raised by my father and mother, and my father was from a farming family. And they were taught to basically work hard, and then when you get out of high school, and some of them will or some of his brothers and sisters only graduated the eighth grade, back then that’s all you had to do. And I’m, you know, sort of working on the farm. I was raised with the mindset to just work hard and earn a living. So, I got out of high school, tried a couple of things here and there, and I ended up working for my father’s construction company, and then from there, I learned a trade. And you know I don’t regret it at all, you know, again, not going to college. I learned a trade. I worked with him for about 10 years. And from there, got married, in the meantime, at 21 and had a kid, had my first child and realized very quickly how, how much time I was spending away from my family. And I wanted to figure a way to possibly spend more time my family, and not just working more. Because that’s how I was kind of taught, and that’s kind of what I, I did. It was like, to work with my hands, I had to work more to make more, and that meant I had to sacrifice time with my family. So, long story short, my wife and I, we’ve been married now for over 22 years, but we created our own little business, our own little side business in photography, which we had no idea about photography. We built our business pretty much in about 18 months of thinking about this idea, of doing this little side business. And we ended up doing it. And fast forwarding, we built that into a six-figure business. I left my job at my father’s company, and we supported ourselves for many years doing that, and then graduated that into the online space where we’re teaching other people to get started in their own photography business. And that’s kind of what opened up the world to me to the online space. So, in a nutshell that’s it.
JB: [00:03:32] That’s sweet! And, you know, you did it with a couple of things that I think is really interesting to me. 1) Photography is such a, I mean, there’s so many people in that marketing space, right? So, it had to be challenging. And 2) you’ve got a family. You’re raising your child. You had a family, and you were busy, right? So you still managed to do it.
Scott: [00:03:51] Absolutely. And I think that the thing that I think people, you know, they’ll come to me always like, even now, and like, “Scott, you know, I don’t have that much time,” and I’m like, you know, “the last person I want to talk to about time is me, because I was working 60 plus hours a week with my bare hands,” like doing, you know, like physical labor. And then on the weekends, or even at nights, helping my wife with the photography business, and then being able to have that vision in something you talk about a lot and I do as well, as your “why”. Like, my “why” was so strong and so powerful that I just knew that that was the only option for me is to work for myself, so I could create my own schedule. And we actually created that, and we kind of put that play in it. It worked out really well for us. Raised all three of our kids with being a stay at home mom and dad, really, because we are able to stay home with our our kids and raise them, but also build our business around that lifestyle.
JB: [00:04:44] I love it. And, you know, in listening to that, you know, so, time is one thing that a lot of people have issues with in personal development, right? So, it’s like the time and then, also, the “why”. How did you guys figure that out? Because now you’ve, you’ve evolved your business even more, right? So, you continually evolve. I think one thing… can you talk about, like, the static vs. dynamic in life and business? I think, you know, so many people feel like this is the direction I’m going to go, but it changes constantly.
Scott: [00:05:12] Oh yes. Yes. Well, here’s the deal, right? Like, and honestly, just to kind of let people have a little bit of, like, the inner feelings that I had. You know, here I was, you know, a young, a young guy, you know, just out of high school. All my friends are going to college. That wasn’t even talked about in my family. Like, it wasn’t, “so, like, oh, let’s go visit some colleges this weekend, Scott.” Like that wasn’t even a discussion. So, I didn’t see it as an option. So, I felt a little, a little less of a person, to be honest with you. And when my wife and I were feeling this struggle of me being able to, you know, provide, but then also not have to bother to get another job, I felt like I didn’t have the confidence, I didn’t have the confidence to go out there and do it. But as I started to do this, as I started to kind of push through all of those, you know, limiting beliefs and doubts and all that stuff, I started to get results, and I started to say, “OK, this this happened now let’s do this over here and let’s, let’s maybe pivot a little bit.” And just an example of that, like we started our photography business and that was brick and mortar, and then we started to see that our customers were wanting video transfer stuff. They wanted their old 8 millimeter films from when we were kids transferred over to CD or DVD. They wanted home movies, you know, transferred, or they wanted their slides transferred. So, I created another business on top of my other business by using that. So, I pivoted a little bit. We had another little stream of revenue coming in, and I started, again, pivoting a little bit because I started seeing this online space. I’m like, “wow, I can actually post stuff. People could get value, and then, if they want to pay me for additional stuff, they can.” And that worked out really well, too. So, yeah, it’s totally about, like, to me just taking the action to get it resolved. And then you’re going to start to ask yourself those questions, “what next?” or “what do I need to do to solve this problem right now?” and then your mind automatically wants to fix that problem or at least try to. And then that’s what will allow you to grow. That’s, that’s my kind of, like, way of looking at it.
JB: [00:07:04] So, success follows imperfect action.
Scott: [00:07:07] Totally.
JB: [00:07:10] I love it. Well, tell me a little bit about, you know, we’ve got obviously everybody listens either with me for a long time or listens to podcasts, and, you know, what got you in the podcasting space? Because you’ve got a very successful podcast. So, can you fill us in a little bit about that?
Scott: [00:07:26] Yeah, 100%, love to. OK, so, you know, I started, you know, again, being an entrepreneur, you’re kind of, your wheels are always cranking. You’re always thinking. And that’s been happening for the past, like, 15 years now. So, you know, everything’s running right along. You know, my wife and I, we kind of got out of the photography brick and mortar space, because now our online business really took off, and now I’m teaching Photoshop and I’m, you know, doing all of these little tutorial stuff. We built a six-figure brand around that. But, again, as an entrepreneur, I’m thinking of myself, I’m like, you know, there’s other things out there that I’m hearing about. I’m hearing about this Amazon thing. You know, you guys might have heard about Amazon.com, right? Yeah. It’s a platform. We’re all buying stuff. They’re just starting to take over the world. So, I started to hear people are selling their own products on there. So, I got interested in that, not to kind of go into all the details, but I started seeing that this was a platform that I probably should pay attention to, again, as a side business, not as my main business, just another revenue stream coming in to, you know, our lifestyle, to support our lifestyle. So, I started to get some results. I tried it out. I spent about five thousand dollars on some products. I put it up there, figured it out. And, and I, I made some money. And I’m like, “holy crap, look, this thing is pretty cool.” And the cool thing about it, what intrigued me is, is I could sell a product on Amazon, they would do all the work for me, pretty much, as long as I had a good product up there, and I would also see that other products are selling, and then I could go ahead and kind of piggyback off of their success. So, that got me thinking I probably should help other people with this or at least let other people know about it. I was getting people asking me all the time in my own personal life like, “what are you doing? Like, what’s this e-commerce thing that you keep talking about?” And I just seen I start talking about it. My wife has always been telling me, like, “just, you’re a front guy that just [indistinguishable] good message, good energy. And I think people will listen to you, and you could change people’s lives.” And I’m like, “All right, well, I’m hearing about this, you know, podcasting thing. I followed Pat Flynn for years. John Lee Dumas. You know, a few of our friends. And I’m like, “maybe I’m, maybe I should just do that.” Again, again, you would think after the success I had you’d say, “oh, Scott’s just comping on everything.” I’m like, “do I really want to put myself out there? Is it going to work? Will I fall flat on my face? Will anybody listen?” And my wife, who’s been the biggest supporter, said, “Scott, just do it. You know, do 20 episodes. Just record, like, 20 episodes, and by then you can see if it’s going to take off or not.” And my thing was I didn’t even have a way to monetize it. Didn’t even think about that at this point. I just knew that if I could build an audience, everything else would kind of fall into place. Well, I did that, and I got about five episodes in, and my downloads were just starting to just climb, over and over and over again. And to this day, we just passed 8 million downloads in little less than two and a half years. I average about 10-15,000 downloads per episode with, and probably about a two week span. So, that’s really the story. And once that took off and started taking off, then, of course, I’m starting to see momentum. I’m starting to see that people are sending me emails on how I’ve changed their life and, and all this stuff. And that really motivated, inspired me. And then, from there, we built another business around podcasting. So, yeah, again, I never thought it would turn into what it is, but, through that whole entrepreneurial journey, that’s how it happened.
JB: [00:10:36] I love it. Same thing with me. You know, you sit back, and you think the archangel Gabriel is going to come down and show you the way. It just doesn’t, I mean, any successful person I’ve met, it just really doesn’t happen that way. I love the term pivoting, and you’re constantly pivoting. So, we’re talking, Scott, we’re talking a little bit about health this week, and I know when we were talking when we met, you know, a few months ago, you were talking about kind of a health kick too. Can you talk about, you know, you’re obviously doing successful, being successful, you have success in all these different areas. How does health relate to that?
Scott: [00:11:09] It’s huge. I got to be honest, it’s huge. Recently, I’d say about [indistinguishable] -teen months now, my wife and I, we moved from upstate New York. I lived there all my life, and we moved to, we made a decision to move our family to South Carolina. That’s where we wanted to go, south. My father is in Florida, so we figured would come this way. We figured also, a little better quality of life, nicer weather, just, just nice. All right? So we wanted to do that because we know it’s a positive thing in our life, and we decided to do it when my son graduated high school. Did it. Now, as we did that, I had these big plans in my head like everything is going to flow into place, right? I’m going to have a great, you know, regiment in the morning and yada yada yada, right? Well, I got here, and we got busy doing other things, getting set up, and my health started to take, again, a little bit of a turn for the worse because I wasn’t paying as much attention. And I also [indistinguishable] seen that my business sort of [indistinguishable] attitude, all of that stuff. So, again, I went back to my roots, and I go, “I got to get back into exercise and diet, and, from there, that will allow me to feel good. It’ll give me more energy, and I’ll project that to other people and people around me and my businesses and my family and all that stuff.” And I did that, and that has been phenomenal. I can’t stress it enough. Whenever I start to feel as I’m losing it, I have to get back into that routine. And mine is pretty simple, and I have to do it in the morning. I have to. Because I have, you know, again, I have three kids. Not all of them are living at home. My one daughter is 22. She’s moved out. She’s married. My 19 year old does live with us now. He’s in college, but he commutes. And my nine year old. So, I’m busy, right? I know if I don’t get that act, that, that exercise done in the morning before my daughter goes off to school, I probably won’t get it done. Everything else just kind of starts to get me distracted or other things come into play. So, my biggest thing is I get the exercise in right in the morning, the very first thing. And then the other thing that follows with that is my diet throughout the day. So, and I’m not perfect. I’ve fallen off the rails here and there, but I get right back to it, and once I get back to it, I start feeling better, I get better sleep, and you know the drill.
JB: [00:13:11] Yeah. And that’s kind of what we’re, you know, we’re hitting that this week, and I think it’s, you know, I think we both kind of go that direction. You get into it really heavy, and then you kind of backslide a little bit and get back into it a little bit. With that, with that, you know, so, a big thing here that we’re getting into at Morning Coach, we’re really getting into routines and rituals, like morning. So, is there anything specifically that you try to do besides exercise in the mornings? Listen to something positive? What’s your morning routine look like? Do you have anything, you know, that you kind of set yourself up?
Scott: [00:13:40] Yeah. And again, this is something that is always kind of changing. I mean, I’ll go, I’ll go through it like so for 30 days I might do something very consistently, but then something happens and I get off, and then I try to get bring it back. But I find that if I, #1, can go to bed at a decent time and get my seven hours. I like 7 hours of sleep. I know some people say they like 8, some people like 6 1/2, whatever. I find that 7 is my sweet spot, and, if I go more than that, I feel tired. So, that’s my thing. And then I also like to get up, OK, again, first thing, and then I go out and do my work out. I’ve got a little home gym here, and I do that. And then from there, after I take my daughter to school, we take her to school, my wife and I, and then from there, her and I take a walk together. So, that’s a part of my routine. My wife and I have some good quality time. Take about a 25 minute walk, talk, you know, and we just enjoy each other and enjoy where we are. And then from there, I do like to, if I’m not, if I’m not walking with her for whatever reason, maybe she had an appointment, whatever, I do like to listen to something that is positive or something that I feel I will get value, that I can take, you know, into the day with something that’s going to help me or help me help others. And that could be a podcast. That could be an audio book. Something like that. So, at least 15 minutes of something that’s going to help me and inspire me to really just project and to give people around me a better feeling for the day. And then from there, if I can, one thing that I really want to start doing even more is meditation. So. And not even, nothing. I’m not, like, a big guy that I think can sit down for 60 minutes and meditate. Right? I want to do like maybe five to 10 minutes, and that’s it. But that’s something that I’m working on. But that is something that I think is important, because you can kind of get that center, and you can kind of get that peace and just get that clarity.
JB: [00:15:31] I’m laughing because my next course that I’m launching in the next two weeks is M/M: Mindfulness and Meditation for Busy Professionals because-
Scott: [00:15:40] There you go!
JB: [00:15:40] -you’re not the only one, brother. I’m doing it for myself. I mean, it’s like I’m trying to figure out a way to incorporate that more into my life. And so, when I try to incorporate it more in my life, I build a course. [indistinguishable] Yeah, exactly, exactly. So, we’re actually doing that here as a, as a community, which is pretty cool you bring that up. Because I do feel that, you know, of everything that I’m doing, you know, managing my energy and my peace are the two core areas. And that peace aspect is so challenging. You know, as we’re discussing, you’re in South Carolina. You know, we’ve got all this drama with Irma coming. You know, we don’t know where that thing’s going to go, and we just saw what happened with the last one over in Texas. And it’s tough, you know, to keep your, keep your mind where it needs to be. You know, especially as the news, the news really takes things and makes it into these gigantic things. And so, you’ve got to be able to manage as a leader and be able to make great decisions, and I think that comes from peace.
Scott: [00:16:36] Yeah. Yeah. No, it truly does. And I also think, I mean one thing I think you’re good at and that’s why I do, I enjoy listening to you and I, I just love picking your brain when I’m, when I’m around you, but it’s, it’s like, things like how do you silence all the voices? Right? And I mean voices of, like, opportunity, or what shouldn’t I be doing? I shouldn’t be doing this, I should be doing that. Why should I be doing that? There’s all these voices tugging at you all the time as an entrepreneur. So, for me, it’s how do I silence that? Not forget about it, and not, like, and I know part of meditation is also listening to what’s happening and letting your mind wander, but in the same breath, like, how to get clarity so you know what you’re doing and you’re not missing out? Because I think with us being in this space, we always think that we’re missing out if we’re not doing, if we’re not the next, you know, Gary Vaynerchuk, right, if you’re not out there on every different platform, or you’re not taking care of this social platform. So, it’s like how to really just get yourself clear and focused, and I think meditation is a big part of that. I’m going to, I’m going to definitely dabble in that and I’ll probably be jumping in on that course then.
JB: [00:17:40] Yeah, yeah, it’s good. Well, and I’m with you on that. I think that’s the issue is, you know, the focus is, you know, you said some amazing things right there. You know, how do I know what to do when you’re not Gary Vaynerchuk, when you’re trying to figure out where you’re going to spend your time. And we only, you know, you’ve got a family. You only have so much time, so where, you know, where are you going to spend it? And you can’t do everything with somebody with unlimited resources and huge teams, you know? And I think that’s where a lot of people fall into trouble is they try to do all these things because they look at Gary and they say, “oh, I’m going to be like Gary or Casey Neistat. I’m going to do a video like Casey Neistat.” Which is impossible. Those guys are on a different planet, you know? And it’s a challenge. Find your vibe, find what works for you, and stick with it. You’ve definitely done that. So, this is, you know, we do lot personal development, self-growth, so what would be some of your biggest tips to somebody that’s maybe struggling, going through a tough time? Or, you know, is listening, going, “you know what?”- I, you know, because I get this a lot.- “I’ve got such a big family. You know, I don’t know what to do next.” What are some personal growth or self-development tips?
Scott: [00:18:48] Yeah, I mean, I think one of the biggest things for me has been surrounding myself with like-minded people that are willing to support me and believe in me. My wife is the biggest one for me. I’m so lucky and so grateful to have someone like her in my corner because she’s a lot of the reason why I believed in my self, I think especially when I didn’t believe in myself. So, I think believing in yourself and getting some form of confidence. And that could be, it doesn’t mean you have to have a spouse, that does that. You need to find those people. And that could be online, that could be at your, your local meet ups. It could be anywhere, could be at the local gym. But finding those people that have similar interests that can support you, especially when times are not going well. Because, you know, it’s going to be really easy for you to get off the way. I mean, think about that for a second. Like, if you surround yourself with three other people that are going to be doing the exact same thing as you for the next 30 days, like a challenge, you’re probably going to stick with it cause you don’t want to be, you know, the one in the group that doesn’t do it. And you’re almost feeling like [indistinguishable] that in a sense. So, [indistinguishable] that my biggest thing that I could give someone, as far as advice goes, is to really, you know, do things like listen to your podcast, right? Like, get someone like you in their ear every morning because that’s what’s going to kind of take them through the day. But then, also, get people in your life that can do that. And then, the other thing I would say is take action on whatever it is that you’re working on right now. Don’t worry about figuring everything out. Figure out that one thing or the two things that you can do right now that will get you a result. And that result doesn’t even have to be that big. It just has to be a result that you can say, “OK, now the next move is X, because I just did… and I love that in the book, oh, I think the one thing that you said there was “don’t make your list a 100 miles long.” Right? I mean, I could write a list 100 miles long. Write one that you can actually start knocking things off pretty easily. And I think that’s another big one. Like, don’t overwhelm yourself with everything that you need to do. Figure out those one or two things, execute, take action, and then ask yourself the question: “what next?”
JB: [00:20:56] I love it. I love it. Well, Scott, listen. What, where can people find you? Where do they go? Give me, give me your podcast, your website, all the wonderful places they can come to go find you.
Scott: [00:21:05] Yeah, we’re on iTunes, Stitcher. Just “The Amazing Seller” is where you’ll find me there. Or just theamazingseller.com. Tons of resources if you are at all interested in starting online as far as even if it’s a side business or a main business eventually or just the ins and outs of online business with physical products that specialize with. And we have people like you on every now and then that can kind of help motivate us and keep us in line. And it was fun. J.B., I said to my audience when you were on, I said, “I’m going to have J.B. back on again just to basically be, you know, like a psychiatry session because I really, really love it, how you really dig in, and you can get to the heart of it, and then you also get those actionable pieces of advice. So, everyone that’s listening to J.B., you guys already know it, but I’m gonna tell you again, he’s an awesome guy, and I’m so privileged to be here and to be able to know him now, and he’s part of my life. So, thank you again, J.B.
JB: [00:21:57] No problem, Scott. It’s great to have you on, brother. And everybody, go visit him at The Amazing Cellar. Scott’s awesome. Like I said, I’ve been on his show. He has other great guests. And, you know, you’re a podcast listener, so make sure you go over there. And, as always, you know, we’re here to start your morning with energy and hopefully you’ve got some energy today. So go out there, make it great, and let’s keep that positive energy out there. And I will be back with you tomorrow to get your day started, right here at morningcoach.com. Go out there and have a great day, everybody.